Offering pre-cooked, home delivered meals to busy professionals who seek healthy lifestyle choices, my client required a new branding strategy that would help them stand out in a field of similar offerings appealing to millennials who often prefer the convenience of pre-cooked meals over home cooking.

Initially, I proposed to the client that their name needed to change to one that was more appealing, memorable and better communicated the company’s offering. Life Meals seemed a perfect solution implying that healthy meals are good for your life, and that your life would be more manageable given the convenience of pre-cooked, home delivered meals.

The logo makes the company’s product approachable by whimsically turning a fork, knife and spoon into the branches of a tree, a symbol of nature and health.