Capturing the essence of Mexican culture while bringing a vibrant, festive spirit to the brand, this logo for Mexcal, a Mexican themed restaurant in Puerto Rico, incorporates the Día de los Muertos caravela (skull) motif into a clever and colorful design that conveys both depth and cultural significance, while remaining joyful and celebratory. Tying into the theme, the sideways “X” mimics the crossbones to make the logo feel both playful and intriguing.