Created to inspire participation in the International Coastal Cleanup across more than 200 beaches and rivers throughout Puerto Rico, this campaign challenged Puerto Ricans to express their national pride in a more meaningful way. Rather than displaying the Puerto Rican flag in superficial or decorative ways, it encouraged people to demonstrate their love for the island by helping preserve its natural beauty.

The campaign was an outstanding success, generating record participation and resulting in Puerto Rico achieving the highest per-capita turnout for the International Coastal Cleanup of any country in the world.