Ronald McDonald House Charities
The Ronald McDonald House is a non-profit that provides a free home for sick children and their families near the hospital where they are treated.
I designed several direct mail pieces for fund raising including this mailer where I crafted several cut out construction paper compositions of space ships, boats and paper airplanes to portray the donor as an action super hero.
This direct mail piece makes a strong appeal to potential donors by making it seem like an imaginative child is connecting directly to the potential donor, not the silly adults in charge.
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