Inventoso

Ronald McDonald House charities

Ronald McDonald House Charities

The Ronald McDonald House is a non-profit that provides a free home for sick children and their families near the hospital where they are treated. 

I designed several direct mail pieces for fund raising including this mailer where I crafted several cut out construction paper compositions of space ships, boats and paper airplanes to portray the donor as an action super hero.

This direct mail piece makes a strong appeal to potential donors by making it seem like an imaginative child is connecting directly to the potential donor, not the silly adults in charge.

Project Information

Client:
Ronald McDonald House Charities
Date:
2015
Skills:
Design | Photography | Retouching
Category:
Design
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