As the uniform supplier to a large bank, my client offered a variety of shoes styles to its female employees, all of them in red. In time, they had a surplus of these shoes which they wished to sell to the wider market and approached me about creating an online store, including its name and logo.

As a first step I devised the name Rojozapato (Shoe-red), which not only perfectly describes the site’s products, but because it fuses two words that non-Spanish speakers may easily grasp, also has a universal appeal.

After endless sketches, I proposed a charming logo design consisting of a shoe which reveals a heart when reflected. The result is simple and iconic, working equally well in bold oversized applications as in smaller elegant compositions.